作者：Mark Gottfredson, Stephen Schaubert
This book is the result of two decades of research into what makes good managers. The authors expound on what they believe are the four laws that make managers successful. They are: costs and prices always decline; market position dictates strategy; profit pools don't stand still; and simplicity gets results. When assessing an organisation's existing situation and desired goals, the authors make their case that the consistent application of these four rules will allow managers to develop a framework for action, regardless of the individual manager's strengths and weaknesses.