媒体报道

出售祖传银器

《中国日报》  2008年12月10日
记者:Quan Xiaoshu, Cao Xiaofan

全球的富豪都因经济危机而财富缩水。据贝恩公司预测,奢侈品行业在2009年将进入衰退期。今年10月贝恩公布的一项研究表明,奢侈品行业虽然还没有完全受到全球危机的严重影响,但该行业2008年的增长速率只能保持在3%。而2006年和2007年,增长率分别为9%和6.5%。不过,研究结果也表示,未来5年内,中国、俄罗斯、印度和巴西等新兴市场高净值消费者的开支将不断增加,增幅约为20%至35%。这将有助于奢侈品行业在长期发展中重拾信心。

Zhang Yu, owner of a consignment store for luxury goods, hopes business stays as strong as it has been in the past two months amid the global economic downturn.

It's been a busy time for Zhang, who started "Milan Stop" in Hangzhou, 300 km south of Shanghai, seven months ago. Visitors wanting to resell their luxury items have surged since October.
 

"Business has actually gotten better since the financial crisis," he says. "People used to come with only one or two items, but now they bring five or six, or even up to 10 items, for commission sale."

Their eagerness to sell means more inventory to offer, more commission (often 10 percent of the sale price) and more opportunities to profit from price differences.

"Usually we don't ask any questions, but sometimes customers tell us anyway. Some women say they get less money from their husbands due to a business downturn, so they're selling their luxury collections for pocket money," he says.

The black shelves in the 30-sq-m "Milan Stop," the city's first second-hand luxury store, are packed with purses of the very best brands: Louis Vuitton, Gucci, Chanel, Prada and Christian Dior. They look almost brand new, and each is wrapped with a protective covering. Top-end watches and jewelry are displayed in the middle of the room.

A classic, limited-edition LV trunk is the store's rarest treasure. "The owner, from Hong Kong, lost money in copper and the construction materials business," Zhang says. "Pinched for cash, he began to resell some shelved luxury items. He also left his Bentley and Rolls Royce cars with a pawnshop."

The world's rich are being squeezed by the economic crisis. Consulting firm Bain & Co predicts that the luxury goods industry is likely to enter a recession in 2009.

A study released by Bain in October predicts that the industry, not yet experiencing the full punch of the global meltdown, will see a relatively modest growth rate of 3 percent in 2008, compared with 9 percent growth in 2006 and 6.5 percent growth in 2007.

But it also says that increasing spending by high net worth consumers in emerging markets like China, Russia, India and Brazil over the next five years, ranging from 20 percent to 35 percent, will help restore optimism in the long term.

Many sellers of luxury goods and services hope the China market will see them through the crisis and are lifting their marketing to that end.
Men's luxury goods retailer Alfred Dunhill and Swiss watch maker Vacheron Constantin opened new stores in Shanghai in mid-October, while French jeweler Cartier hosted a polo match in Zhejiang province neighboring Shanghai, entertaining its guests with a champagne lunch.

But Sun Yimin, an expert on luxury goods marketing at Shanghai's Fudan University, believes China will not escape the world slowdown of luxury sales.